We’ve discussed YouTube a lot in class, and about the communities and “celebrities” that have come received international recognition from going viral on the web. Often this “fame” doesn’t amount to more than recognition, unless one is a singer. However, some have found a way to cash in on their fame.
A very popular video “David After Dentist”, which shows a young boy being taped by his father while still under the affects of the anaesthetics, was the second most viewed video on YouTube in 2009. This video has turned into a cash cow for the family of the boy. The family earns revenue from the ads that run beside the video, as well as from a website the family know runs that sells T-shirts and stickers. The video has led to David and his father appearing on many television shows, and the father, also named David, recently made an appearance at SXSW. The money they have made has been enough for the father to quit his job. The family is saving money for David’s college tuition, and has also donated over $6,000 to charity.
A lot of people however, feel like the DeVore’s are exploiting their child. If the family came across this opportunity innocently (posting a video on YouTube so family members who didn’t have Facebook could see) and they have an opportunity to make money off of it, that can benefit their child is it really a bad thing? Or is there too much risk is placing their child in the spotlight?
So many people post things on the internet, and they are only watched by friends and family. Can we say we wouldn’t ourselves take a similar opportunity? Is this all innocent fun, or does it breed a hungry for any form of attention that leads people to make up their own opportunities, for example the boy in a balloon hoax.
It makes me wonder if our society is really changing, or if we are just doing things we have always done (ie filming funny moments of our children), but with an uncontrollable wider audience. Most likely the internet views and fame will fade with time and be forgotten. Whether or not the Devore’s will mind going back into their normal life remains to be seen.
Farewell, but not Goodbye!
16 years ago
